AI Insights · Timothy · April 2025
Top Beauty Retail Apps on iOS in Israel: Q1 2025 Performance
Explore the performance trends of the top beauty retail apps on iOS in Israel during Q1 2025, highlighting downloads and active user data.
In the first quarter of 2025, the beauty retail app market on iOS in Israel saw varied performance across its top applications. Here’s a closer look at the trends for the leading apps, based on data from Sensor Tower.
GBoutique showed notable activity in downloads, starting with a modest 909 downloads and experiencing a surge to 2.6K in the week of March 10. This peak was followed by a gradual decrease, ending the quarter with 716 downloads.
MAKEUP - Beauty without limits maintained a consistent presence, beginning with 4 downloads and increasing to 641 by January 20. The downloads then tapered off to 270 by the end of March. Active users for this app steadily increased from 4 at the start to approximately 1.3K, showing a stable user base.
BEAUTY BAY experienced fluctuations, with downloads ranging from 216 to a peak of 419 in early March. Active users showed a slight uptick, starting at 1.4K and peaking at 1.6K in early March before settling at 1.4K at the quarter's end.
OLIVEYOUNG GLOBAL saw a steady increase in both downloads and active users. Downloads began at 140 and rose to 428 by March 24. Active users mirrored this trend, starting at 426 and reaching 813 by the end of the quarter.
Lana Line had a varied download pattern, with initial downloads of 180, peaking at 419 in the final week of March. This indicates a resurgence in interest towards the end of the quarter.
These insights reflect the diverse dynamics within the beauty retail app market on iOS in Israel. For more in-depth analysis and data, visit Sensor Tower.
